Market Strategy of Blue Cross Blue Shield Assignment

Market Strategy of Blue Cross Blue Shield - Assignment Example Conducive research indicates that even during the financial crisis of 2008, the organization has been stellar because of their high customer equity and premiums. Healthcare is one the elements that were always solid. Looking at the financial statements, the company made annual sales of $75.7 million. This allowed the company to leverage itself in the industry.   One of the major strengths of the organization is its ability to have a strong customer base supported by its technological infrastructure. The infrastructure is heavily supported by its business model and understanding how technology can serve its needs. However, the key benefit that the Blue Cross achieved was the fact that it allowed its customers to the accessibility of information without much delay. In an industry where information is vital, this organization was able to accommodate the needs of their growing customers as well as provide information that was compliant with HIPAA and ACA.   One of the major strengths, as mentioned before, was the fact that it had a strong customer and revenue base. The premiums that were being derived from the organization truly harnessed growth and allowed the company to get a strong threshold as a company.   One of the major challenges of the company was to expand its private and public cloud with compliance. It was evident that the risk management involved in the insurance business is a huge focal point.   Blue Cross had a huge dilemma of expanding their IT infrastructure boundaries by maintaining old records and creating space for new customers. Furthermore, the company’s auditing team was able to ensure the legitimacy of network passwords within their own IT infrastructure. When it comes to cloud computing, many flavors are present.