Telemarketing Essay Example | Topics and Well Written Essays - 500 words

Telemarketing - Essay Example Through the store image the retailers can force customers to buy their products. Store image is necessary to persuade and create a special image in the consumers' minds. Store image helps the retailer to differentiate itself from competitors. Customers integrate all their experiences of observing, using, or consuming a product with everything they hear and read about it. Information about stores comes from a variety of sources, including advertising, publicity, sales personnel, and packaging. Perceptions of service after the sale, price, and distribution are also taken into account. The sum of impressions is a store image, a unified image about both the products and the store that markets them. Store image attracts customers to both the store and the branded merchandise (McDonald, Christopher 2003). Merchandize assortment helps to attract wider target audience of potential consumers. The buyer orientation includes such categories as convenience, preference, shopping, and specialty goods. However, different assortments and quantities of products may be desired and purchased in various countries. Merchandize assortment makes selling more rewarding. It makes easier for customer to select a product they need and reduce time required for everyday purchases.